Westwood One Makes Multiple Strategic Changes To National Sales Organization

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Changes In Sales

WESTWOOD ONE has made strategic changes to the leadership and structure of the national sales team, effective immediately. 

BRYAN FORBES is appointed Pres./Sales at WESTWOOD ONE, responsible for leading the network and national spot sales organizations and reporting to WESTWOOD ONE Pres. SUZANNE GRIMES. FORBES joins WESTWOOD ONE from the KATZ RADIO GROUP, where he most recently served as SVP/GM-WESTWOOD ONE National Sales. He has nearly 20 years of sales leadership experience in the radio industry, a unique understanding of the WESTWOOD ONE organization, strong relationships with the advertising agency community, and a proven track record of leading teams and delivering results. FORBES replaces STEVE SHAW, who is retiring to pursue his life passions in VERMONT.

MARK WILDMAN, EVP/Strategic Partnerships at WESTWOOD ONE, is tapped to launch the AUDIO ACTIVE GROUP, a newly established, dedicated business development team responsible for creating integrated, brand-focused solutions that leverage the vast portfolio of assets across the company’s 446 radio stations and network platforms.

PIERRE BOUVARD will continue in his role as Chief Insights Officer at CUMULUS/WESTWOOD ONE. BOUVARD will report directly to SUZANNE GRIMES. 

ARI MOLOVINSKY joins WESTWOOD ONE as VP/Strategic Planning & Analysis, responsible for supporting the leadership team with revenue-focused and general management initiatives, reporting directly to SUZANNE GRIMES. Ari brings experience from SIRIUSXM RADIO, where he held roles in subscriber acquisition, retail promotions and operations, and streaming services and products. In addition, he has held strategy and operations roles at VIACOM, BRISTOL MYERS and INTERPUBLIC GROUP.

“WESTWOOD ONE has a top-notch sales organization in place, as demonstrated by our performance this year, “ said CUMULUS MEDIA EVP/Corporate Marketing and WESTWOOD ONE Pres. SUZANNE GRIMES, “and I am thrilled to welcome both BRYAN and ARI to the team. With these new hires, as well as the exciting launch of the AUDIO ACTIVE GROUP and expansion of our actionable data and thought-leadership platform, WESTWOOD ONE is poised to deliver significant growth as we continue to champion radio as the #1 mass reach medium that delivers exceptional results.”

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