Warner Music Nashville
WARNER MUSIC NASHVILLE (WMN) and SOUTHWEST AIRLINES have established a new partnership to further their mutual mission of connecting people to music across the globe and into the sky. SOUTHWEST will support WMN artists through a variety of fan-focused marketing and promotional opportunities, including sweepstakes and pop-up shows, in addition to other surprises and rewards. WMN will continue their long-standing tradition of utilizing SOUTHWEST when artists and staff fly. WMN artists will also continue to participate in SOUTHWEST’s existing music programs, including the LIVE AT 35 in-flight concert series and its OPRY AT THE SOUTHWEST PORCH AT BRYANT PARK summer concert series.
“The employees of SOUTHWEST AIRLINES are already a part of our extended family,” said WMN VP/Marketing & Strategic Partnerships MARIEKE BIANCHI. “No airline is more accommodating to our artists’ unique needs when traveling, whether it’s helping them with their guitars and gear, service animals, or frequent schedule changes. We are thrilled to formalize this relationship and continue to develop unique ways to celebrate Country music and the fans who support it.”
This Article Was Originally Posted at www.allaccess.com