Lori Lewis
Getting down to Social Media reality — that’s the focus for CUMULUS and WESTWOOD ONE VP/Social LORI LEWIS and her latest MERGE column.
In the column, LEWIS writes, “As social media engagement rates continue to fall for some brands, it’s time we get honest about what’s going on. There is this constant blame over lack of engagement being placed on algorithms (the code dictating what we see in News Feed).
“Yet as you’ll see – the onus is on us.
“Perhaps this isn’t fully understood – every single post and tweet we send receives the same opportunity to be seen. What algorithms do is formulate what deserves to be seen by how many people share, ‘like,’ comment on, etc … ‘touch’ our content.
“If no one is ‘touching’ our content – it’s not the algorithms fault – it’s ours for posting or tweeting something that is of little value to the audience.”
Read more about “Stop BS-ing Ourselves Could Be The Smartest Resolution For 2018” in MERGE which is designed and written to help assist the radio and record industry in the social and digital space.
This Article Was Originally Posted at www.allaccess.com