Lori Lewis
The only thing constant in life, are more changes in FACEBOOK. CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS writes, “If you’re keeping count – this is the third change to News Feed in the last month (with at least one more coming).
“But this change is excellent for radio as it’s all about local content.
“FACEBOOK is now pushing more local; less national in News Feed.
“And while ‘news’ is emphasized quite a bit (“local news helps build community — both on and offline”), this change applies to all types of content including local sports, arts and human-interest stories.
“This change has already rolled out.”
Read more about “FACEBOOK’s Latest Update Emphasizes Local – Giving Radio Opportunity To Build More Trust” in MERGE which is designed and written to help assist the radio and record industry in the social and digital space.
This Article Was Originally Posted at www.allaccess.com