COUNTRY RADIO BROADCASTERS INC. (CRB) has released the full results of the EDISON RESEARCH study, “Understanding Parents, Teens, and Country Music,” first presented during COUNTRY RADIO SEMINAR (CRS) earlier this month (NET NEWS 2/14). Commissioned by CRB, EDISON’s study examined the present and future of Country radio, Country music, and how music and technology are shared between parents and teens.
Among the key findings:
• Radio is by far the most listened to form of audio among parents of teens aged 25-54.
• Streaming audio is in second place, but the research suggests that teenagers may be changing their parents listening habits.
• Over half of parents of teens say that they learned about at least one music streaming service from their teenager.
• Radio is by far the most listened to form of audio among parents of teens aged 25-54.
• Streaming audio is in second place, but the research suggests that teenagers may be changing their parents listening habits
• 62% of teens said they use radio for new music discovery, and 78% of parents of teens said the same.
• 34% of teens agreed with the statement “FM radio is for people your age.”
Full results on the 2019 study, along with six videos illustrating the findings, can be found here.
This Article Was Originally Posted at www.allaccess.com