Lori Lewis
Tackling video views, CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS writes, “As video consumption continues to explode – people are quickly processing images – at 30 milliseconds – and streaming video like crazy:
- 100 million hours of video consumed on FACEBOOK every day
- INSTAGRAM STORIES have 100 million daily actives
- SNAPCHAT reports 10 billion video views a day
- TWITTER pushes video for a higher rate in getting content shared.
“Becoming proficient at video should be on everyone’s mind; especially how we can use video to elevate our advertising partners.
“But nothing matters if we don’t work on the key elements when turning video views into value.”
Read more about “What Counts As A Video View And How To Nail Views Every Time” in MERGE which is designed and written to help assist the radio and record industry in the social and digital space.
This Article Was Originally Posted at www.allaccess.com