Lori Lewis
CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS writes, “And after reading an AD AGE interview with ANDREW KELLER, Global Creative Dir. for FACEBOOK’s Creative Shop, it sounds as if “Vine-like” video ads are an emerging trend among advertising agencies and national brands.
“It makes sense.
“A new study by comSCORE revealed online (and social) ads targeted toward Millennials must be around 5 to 6 seconds to be effective.”
Read more about “Can You Resonate In Six Seconds?” in MERGE which is designed and written to help assist the radio and record industry in the social and digital space.
This Article Was Originally Posted at www.allaccess.com