Fred Jacobs
JACOBS MEDIA President FRED JACOBS takes to the company blog to share his thoughts on radio station websites. He writes, “Radio station websites have never been very good, going all the way back to the 90s when broadcasters first started scarfing up domain names. In the early years, radio sites resembled minor league ballparks, loaded with annoying banner ads. Then WORDPRESS came along, and the quality improved – a bit. But, here we are, two decades later, and stations still struggle with their websites. Part of the problem is that talent has gravitated to social media, preferring the instant, real-time feedback they get on FACEBOOK, INSTAGRAM, and TWITTER. And sales departments have traditionally struggled to monetize station sites. The end result is often a neglected digital asset that underperforms, despite listeners regularly showing up to stream and access information (concerts, station events, etc.).”
“This year’s TECHSURVEY13 reveals a majority of radio listeners rarely (monthly or less) navigate to their favorite station’s website,” continued JACOBS. “And, of those who do, fans of spoken word, Urban, and Rock/Classic formats are more likely to check out their favorite stations’ websites weekly or more often.”
Check out the full post here.
This Article Was Originally Posted at www.allaccess.com
https://www.allaccess.com/net-news/archive/story/170229/jacobs-media-make-radio-websites-great-again