Fred Jacobs
JACOBS MEDIA Pres./CEO FRED JACOBS takes to the company’s JACOBLOG to write, “The newest piece of compelling evidence Millennials are eating mobile morning, noon, and night comes from a company called LIVEPERSON and a research study they did loaded with data points that won’t surprise you in the least. You know everything in this report. There’s nothing they’ve discovered that you don’t already intuit to be true.
“And yet, so many are aware of the Millennial mindset but are doing very little to rethink their content and their distribution pathways to accommodate these trends.
“Their study focused on more than 4,000 Internet users in the 18-34 year-old demo across six countries, including the UNITED STATES. In both the U.K. and the U.S., nearly three-quarters prefer digital communications to face-to-face contact. And eMARKETER concludes that mobile phones have a little something to do with this. The research also points out that seven in ten sleep with their phones, while nearly two-thirds take them to the bathroom. And more than half report looking at their smartphone should they awaken during the middle of the night.”
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This Article Was Originally Posted at www.allaccess.com