The Jacobs Media Team
JACOBS MEDIA President FRED JACOBS takes to the company blog to share, “Regular readers of this blog know a recurring theme is the efficacy of Baby Boomers – those born between 1946-1964 – as a viable, marketable generation. A little math reveals that Boomers now fall between the ages of 53 and 71. And, that leaves this massive generation almost completely beyond the parameters of what is described in radio advertising circles as ‘the sweet spot’. For just about every radio station in AMERICA, it’s the only demo that matters. That, in spite of the fact there are roughly 75 million Boomers in the U.S., second only to those pesky Millennials in size. And, despite robust statistics that clearly show these aging WOODSTOCK Era consumers spend an estimated $2 trillion (yes, with a “T”) annually, they have rapidly become pariahs in most radio strategic research sessions. No one even includes 55-59 year-olds in audience survey for fear of steering a station right smack into the phenomenon of ‘aging out.’
“The much-discussed ‘demographic cliff’ is a stark warning for any format whose demographics start drifting too far northward – a condition that has already claimed Oldies and Jazz, while threatening the future of News/Talk and Classic Rock. And yet, Boomers continue to be rack up impressive tech numbers. In Techsurvey13, our ‘Boomer Pyramid’ reveals a mature generation ensconced in gadgets, social media, and new platforms.”
Read the full post here.
This Article Was Originally Posted at www.allaccess.com
https://www.allaccess.com/net-news/archive/story/170605/jacobs-media-asks-do-baby-boomers-matter