Madansky
iHEARTMEDIA is filling the gap in its research department left by the exit of RADHA SUBRAMANYAM for CBS CORPORATION (NET NEWS 11/1) by naming marketing and research consultant Dr. MICHELE MADANSKY as EVP/Insights, Research And Data Analytics, effective NOVEMBER 27th. MADANSKY, a former research executive at YAHOO! and a consultant to several media companies including BUZZFEED, ESPN, PINTEREST, TIME INC., HEARST, TWITTER, THE NEW YORK TIMES, YOUTUBE, GSN, CHEGG, and BABYCENTER, will report to EVP of Revenue and Sales Operation PETER BAN.
“MICHELE has an expansive track record providing cutting edge analytics for a wide variety of today’s biggest media companies,” said BAN. “We’re thrilled she’ll be shaping our research efforts and ensuring our advertising partners are best utilizing iHEARTMEDIA’s unparalleled reach and multiplatform assets.”
“Through the research I have been conducting with college students over the past 5+ years, I have seen the power of radio and audio and its ability to connect with consumers across multiple platforms including in home, in cars and through their smartphones,” said MADANSKY. “I look forward to working with iHEARTMEDIA to help marketers continue to best leverage the emotional connections that all audiences have with audio and to measure the impact on their businesses.”
This Article Was Originally Posted at www.allaccess.com