CMA To Present At CRS 2018
The COUNTRY MUSIC ASSOCIATION (CMA) will present its “2017 Country Music Streaming Study: The Way Forward To Drive Consumption” during this year’s COUNTRY RADIO SEMINAR (CRS), set for MONDAY, FEBRUARY 5th through WEDNESDAY, FEBRUARY 7th at NASHVILLE’s OMNI HOTEL. The research was conducted over a nine-month period and included more than 2,500 Country music listeners, whose music streaming behaviors were tracked on their mobile devices, PCs, and laptops, in addition to extensive quantitative survey research describing their attitudes and perceptions about streaming experiences and providers. CMA Sr. Dir./Consumer Research KAREN STUMP and MAGID AND ASSOCIATES VP/Research ANDREW HARE will present the research on WEDNESDAY, FEBRUARY 7th between 10-10:50a (CT).
“CMA is excited to present this unique research that captures current streaming behaviors and experiences,” said STUMP. “By leveraging the learnings provided, all segments of the industry can have an expanded understanding of how we all work together to bring Country music to our fans every day through streaming.”
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