Country music fans should be on the lookout for Big & Rich‘s Big Kenny during Super Bowl LII on Sunday night (Feb. 4). The singer will appear in a commercial for Monster, a high-performance personal audio company; readers can catch a short sneak peek of the spot above, or go behind the scenes of the ad over on YouTube.
Monster’s 2018 Super Bowl commercial will air during the second national advertising break of the game’s fourth quarter, according to a press release. The spot will feature the song “Savior,” by Iggy Azalea and featuring Quavo; in addition to Big Kenny and Azalea, the ad will also feature Aerosmith guitarist Joe Perry, hip-hop artist Yo Gotti, *NSYNC’s Joey Fatone, songwriter and producer Poo-Bear, reality TV star and entrepreneur Jonathan Cheban, radio host and TV personality Charlamagne tha God, DJ Irie and YouTube star RiceGum.
Monster’s 60-second Super Bowl LII ad is based, the press release reports, on the real-life story of the company’s founder, audio engineer Noel Lee. It takes place in New York City and finds a young Lee (played by RiceGum) inspired to create his company. Lee and Monster COO Fred Khalilian will appear as themselves at the end of the commercial.
“This Super Bowl ad is an incredible honor for me — a guy who started out 39 years ago in a garage with not much more than my passion for music and my belief that, by utilizing technology and innovation, I could create products and solutions for delivering better music listening experiences,” Lee says.
Big Kenny isn’t the only country star appearing in Super Bowl commercials in 2018: Jon Pardi covered Tom T. Hall’s “I Like Beer” for Michelob Ultra’s ad, and Blake Shelton and his fellow The Voice coaches will help promote the show’s upcoming 14th season. Additionally, Carrie Underwood will star in a video that will kick off Super Bowl LII and feature her song “The Champion.”
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